🇬🇧 This LAB will be held in English
In a context where artificial intelligence is redefining how we build products, the real competitive advantage still lies in deeply understanding people.
👉 In this Runroom LAB, we’ll explore how to combine research, data, and strategy to drive truly relevant products, together with Caroline Wilcock, Tomaso Vido, and Izak Nel, experts in research and data at Monzo.
The Monzo Online Banking Experience
The rise of AI is accelerating innovation, but it also amplifies a risk: building solutions disconnected from real user needs.
In this session, you’ll learn how leading teams are using research and data to:
- Identify high-value opportunities
- Make more confident strategic decisions
- Design products focused on real problems, not technological hype
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Build Synthetic Personas that act as dynamic and interactive repositories for your field research, making real user insights more accessible and actionable (not replacing them).
All of this through the experience of one of the most advanced teams in digital product: Monzo.
Key takeaways
- How to translate user insights into strategic product decisions
- How to combine qualitative research and data science in complex environments
- How to overcome “AI solutionism”: Synthetic Personas as a powerful vehicle for real insights, not a replacement for them.
- What frameworks leading teams use to prioritize opportunities
- Real cases applied to digital banking and B2B products
We’ll close with an open discussion and networking.
